2017 B-to-B Marketing Budget Planner

How much to spend, and what’s effective?  

It’s perhaps the biggest question b-to-b marketers have today:  when building my budget, how much should I spend, and on what?  What’s considered best practice? And what are my competitors doing that I should be doing as well (and avoiding!)?

Our Budgeting eBook breaks down the lessons we’ve learned being in b-to-b marketing for 30+ years.

• How much do others spend on marketing as a percentage of sales?
• What tactic provides the most ROI?
• How much do others allocate for digital marketing compared to traditional?
• How do I generate more leads at a lower cost?
• What content works best?

And more...