That famous quote from a frustrated business owner is actually more than 100 years old, and it rings true today. But now with advanced analytics and marketing automation tools such as Hubspot, Pardot, Marketo et. al., the mystery of what drives sales-ready leads (not just leads!) is a mystery no longer. This ebook shares the statistics, practices and real-world experiences of thousands of b-to-b marketers who share their best practices for successful lead generation in a variety of areas:
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