Schedule a Marketing To Engineers Workshop

Engineers look for information differently than the rest of the b-to-b world.  Typical messages about innovation and quality, for example, don’t actually work in engineering-based marketing.  GGC offers no-cost workshops for qualified companies, for us to conduct a two-hour session with your team exploring the latest research and trends on best practices in how to market to engineers.  Our sessions cover a wide range of topics:

• What do engineers look for in messaging?
• What research process do engineers follow in uncovering new products?
• What types of content works best in attracting the busy engineer?
• What information sources do engineers consider most persuasive?
• What marketing spending plans work best for reaching engineers?

What tools and practices to other companies use to convert early-stage leads to actual quote requests from engineers?