---
title: Marketing to Engineers
---

[![Goldstein Group Communications - Sensibly Ingenious](https://info.ggcomm.com/hs-fs/hub/278826/file-2107206663.jpg?width=700&height=74&name=file-2107206663.jpg "Goldstein Group Communications - Sensibly Ingenious")](http://www.ggcomm.com/)

## How to Market to Engineers: 14 Basic Approaches That Work for the Technical Buyer

**STOP!**  If you’re beginning to lay out your next campaign, with sparkling copy, a tremendous creative approach, and an offer that just won’t quit, you might want to read our latest white paper on how to market to engineers. Taken from a series of focus groups, industry research and practical experience dealing with demanding engineers every day, we’ve summarized what you need to know – and what engineers what to know from you – in an important white paper that will help provide focus and impact for your next campaign.

Our white paper hits on a few topics:

- What messages that break through the clutter – and the language and terms to avoid in your copy.
- How to engage their colleagues in selling your products.
- Why you shouldn’t lead with copy that touts your quality or innovation.
- Does a white paper do better than a webcast? We’ll share data on what types of content they are most likely to want from you.
- What lesson you can learn from a bunch of NASA interns and the South Korean Gangnam Style video sensation of a few years ago.

The latest research shows the engineer’s workload has increased 50% in two years, so it’s more important than ever to get your campaign crisp, clear and focused.

Complete the form to the right and then download our white paper immediately.

![M2E-cover.png](https://info.ggcomm.com/hs-fs/hubfs/M2E-cover.png?width=320&name=M2E-cover.png)

## Get the white paper now!