The 8 core elements every b2b marketing program must have

The world of marketing is rapidly changing, and because of that so must our strategies. When building a B2B program, there are some elements that need to be a given.

We’re all not that far off from 2020 planning.  Read our latest white paper to learn more about the eight “cores” your 2020 plan needs to have:

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  • Strategy not stuff
  • Most sales channels are actually a mess! Here are some starting ideas to improve it.
  • Marketing today doesn't cost anything, because the best programs generate revenue – not clicks or leads
  • Getting the message right, with Only, Trigger and Switch messaging
  • Building techniques for brand preference not just brand awareness
  • Determining if your database is at risk of “aging out”
  • Using marketing technology as a competitive advantage
  • Solving the mystery of what works, what doesn’t