The 8 core elements every b2b marketing program must have
The world of marketing is rapidly changing, and because of that so must our strategies. When building a B2B program, there are some elements that need to be a given.
We’re all not that far off from 2020 planning. Read our latest white paper to learn more about the eight “cores” your 2020 plan needs to have:
- Strategy not stuff
- Most sales channels are actually a mess! Here are some starting ideas to improve it.
- Marketing today doesn't cost anything, because the best programs generate revenue – not clicks or leads
- Getting the message right, with Only, Trigger and Switch messaging
- Building techniques for brand preference not just brand awareness
- Determining if your database is at risk of “aging out”
- Using marketing technology as a competitive advantage
- Solving the mystery of what works, what doesn’t