AI and Next Gen Engineers:
New Buying Patterns Call for New Marketing Approaches

 

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It’s the definitive study on how engineers discover and evaluate products and companies: the annual EETech Engineering Insights Report. Goldstein Group Communications and EETech present this update to the popular EETech global study into the world of engineering, “AI and Next Gen Engineers: New Buying Patterns Call for New Marketing Approaches.” 

The study, conducted among hundreds of engineering decision-makers worldwide, provides critical information on how to appeal to this busy, hard-to-reach audience.

You Will Learn:

  • What is the #1 source engineers turn to for information today? (Hint: it’s no longer Google!) 
  • What type of information is most popular among engineers for product selection? 
  • How are Next Gen engineers incorporating AI into their work differently than “Career Pro” engineers? 
  • Learn how to effectively capture more leads from site visitors. 
  • And so much more.  

Why This Webinar is a Game-Changer

Building your company’s online presence, contact strategy and engagement plans begin with a deeper understanding of the engineer’s mind-set – what are his/her barriers, most pressing priorities and where they go to learn about new technologies. Finding new customers depends on meeting them where they are – so don't miss out on this opportunity to unlock the secrets to engineering marketing success.

Watch the recording today.

 

Watch the Webinar