Winning at Sales and Marketing: How Manufacturers Can Create a 'Machine' That Actually Drives Growth.
It's an age-old problem for manufacturers: marketers think salespeople don't follow up on leads, and salespeople ask why marketing never generates leads worth pursuing. Sound familiar? It's a common refrain, and it's also wrong.
MAGNET and Goldstein Group Communications, two groups with decades of experience solving the growth puzzle for manufacturers, have created this webinar with step-by-step instructions for how to build a sales and marketing machine that finds leads. Creates opportunities. And closes "whale-sized" deals that drive growth.
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