How to Market to Engineers: 14 Basic Approaches That Work for the Technical Buyer

STOP!  If you’re beginning to lay out your next campaign, with sparkling copy, a tremendous creative approach, and an offer that just won’t quit, you might want to read our latest white paper on how to market to engineers. Taken from a series of focus groups, industry research and practical experience dealing with demanding engineers every day, we’ve summarized what you need to know – and what engineers what to know from you – in an important white paper that will help provide focus and impact for your next campaign.

Our white paper hits on a few topics:

  • What messages that break through the clutter – and the language and terms to avoid in your copy.
  • How to engage their colleagues in selling your products.
  • Why you shouldn’t lead with copy that touts your quality or innovation.
  • Does a white paper do better than a webcast? We’ll share data on what types of content they are most likely to want from you.
  • What lesson you can learn from a bunch of NASA interns and the South Korean Gangnam Style video sensation of a few years ago.

The latest research shows the engineer’s workload has increased 50% in two years, so it’s more important than ever to get your campaign crisp, clear and focused.

Complete the form to the right and then download our white paper immediately.


Get the white paper now!