Learn the Latest on Driving Digital Marketing Performance at GGC's Marketing Summer Camp

Come to Goldstein Group Communications’ Summer Marketing Camp to learn the latest ideas for 2020 B2B marketing: 

• Lower the cost of marketing
• Make content and outreach more relevant

Alan Gaffney, VP of Digital Marketing for Parker Hannifin, will talk about how his group works with the 100+ manufacturers Parker owns to improve their digital experience.  He’ll share Parker’s methodology for how they’re using digital strategy to improve the customer experience in Parker business units – from marketing to sales to customer support. Parker’s strategy is to reduce the cost to acquire, reduce the cost to serve, and increase the frequency of transactions – and how they engage reps/distributors to help carry the digital experience forward. 

Alan will be joined by Scott McAfferty, co-founder of Design World’s WTWH Media, who will showcase how they’re helping advertisers use AI to improve targeting – to deliver the right message, to the right person, at the right time. Its AI tool drives ROI through: 

Content Affinity Targeting 

• Target by topic across WTWH’s network of sites 
• Personalized offers based on content affinity 

Intent Based Marketing 

• Target users outside of the WTWH network who are searching for specific intent topics across the internet while at work 
• Narrow down reach by industry, title, geography or company size 

Account Based Marketing 

• Target your key prospects with digital display ads based on companies on your target account list 

There will also be time to interact with GGC staff, whether you’re seeing old friends or putting faces to names for the first time. Of course, there needs to be food! Our usual assortment of food trucks will provide everything from apps to dinner to dessert.  

Oh, and Joel will say a few words too! Join us to kick off the 2020 Marketing Planning Season by completing the form on the right! 

Click here to add the event to your calendar.